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Nigel Guy
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The Disruption15 August 20265 min read

The Question That Ends Most AI Steering Committees

I've sat through more of these than I can count. Almost none of them survive one question.

I've sat through more AI steering committees than I can count. Different logos on the slide deck, different acronyms in the roadmap, but the same room, the same slides, the same energy. And almost all of them go quiet at the same moment, when someone finally asks: what decision are we making differently because of this?

Not faster. Differently.

Try it in your next AI review. Watch what happens to the room.

Most AI roadmaps can't answer that question, because most AI roadmaps are 2019 digital transformation decks with the word "AI" swapped in. Same governance. Same sign-off chain. Same people quietly protecting the process AI was supposed to change.

I call this the AI Execution Gap™: the distance between what a board pack says about AI ambition and what is actually different in how work gets done. It is the only KPI that matters, and almost nobody is measuring it.

Here is the reframe I use with every client now. Ambition is what your board pack says about AI. Execution is what's actually different in how work gets done. The gap between them is the number that decides whether the last three years of AI spend were worth it.

One rule closes it faster than any governance framework I've seen: no AI investment gets approved unless it names the specific decision it changes. Not a process it touches. Not a task it speeds up. A decision, made by a specific person, made differently, because of this.

Steal that rule. Use it in your next budget cycle, and watch how many current AI initiatives quietly fail to survive it.

Nigel Guy

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